Tracking-ROI
Track-PRO™
Ad Response Call Tracking
Track-PRO provides 24-hour internet access to Real-Time call records and call detail. You can immediately track and analyze your ad responses to determine if your ads are working for you, and to eliminate ads that are not as effective. Knowing your ROI (Return-On-Investment) is crucial to understanding your customer acquisition cost, which in turn determines your profit.
Track-PRO offers a range of web based, easy-to-read reports from charts and graphs, to summaries and detailed tables of individual caller's information. These reports are easy to use and quick to visualize. As the information passes through our digital switch, our system captures database information on the caller's name, phone number, address, time, duration, and completion-of-time for each call. It will also show you if your line was busy, or if the call went unanswered. Simply take the information from your incoming calls in your Track-PRO data base and turn it into advertising decisions. It takes just a short time to learn how to use the Track-PRO system.
Tracking Your Ad Response: Track, Review, Analyze, Act
- Reports and detail are available 24-hours / 7 days a week
- Secure Real-Time data captured on all of your incoming calls
- Our Real-Time system allows you to see your ad responses within minutes – reflecting your advertising campaign
- Identify your Vanity-PRO caller's number within minutes of the call
- View Vanity-PRO caller's zip code to focus future mailing campaigns in high-response areas
- Identify caller's telephone number for all missed calls and hang-ups
- Track every call and know its lead source
Tracking-ROI: Analyzing Advertising Dollars
Track-PRO offers a database report system that will quickly show you which ads provide the best ROI. The Vanity-PRO number, inserted into your advertisement, indicates which of your advertisements caught the caller's attention. This allows you to compare the effectiveness of your various advertising campaigns.
- Analyze your ad responses the same day
- Make informed decisions that improve your advertising and generate more qualified leads
- Control spending by daily response tracking
- Know where your most effective dollars are spent, which ads are productive, and receive a better return on your investment
- See your ad responses the same day – showing where your advertising dollars are most effective
- Turn information into profit by seeing an early review of your Real-Time data
Gone are the days of waiting for your monthly phone bill to arrive so that inbound calls can be analyzed. In the past, you waited for a monthly phone bill to arrive and then you spent hours analyzing multiple pages. In the past, your receptionist had to track the duration and result of each salesperson's calls. In the past, your receptionist and you had to waste hours sorting through the call reports. Track-PRO is the time– and money– saving solution you have been looking for. Your staff will have more time to close more leads.
Click here to see samples of the Reports, Charts and Graphs